Creativity

Creativity is the ability to come up with something that doesn't currently exist. Discovering new ground where a treasure may have been 'hiding in plain sight'. 

Like any expedition I suppose, at its core, this is an exercise in positivity, and as with anything new, there is the risk of failure. There is little time for blame or negative thinking, and those people must be left along the way.

It also involves finding new, effective and sometimes unconventional ways to clear your head. Sometimes it's brainstorming with like minded people, meditating, changing your surroundings or simply getting some rest.

Meditation can be any enjoyable or repetitive activity that occupies the front of your mind, so that the back of your mind can escape and ruminate on an idea, or land on an insight. No two people achieve this in exactly the same way. Jogging, sketching, playing an instrument, or playing a thought provoking TV series (that you've already seen) in the background are all examples of meditation techniques. 

Contrary to popular belief, sustained creativity is hard work. It taxes the mind and body and doesn't always yield immediate results. The good news is that no one would take the risk if there were no rewards, and from an economic perspective, creative people (both technical and cultural) can always demand a premium. 

The status if creative thinking in a society requires nurturing and protection. Jamaicans have always revered our creatives, and it's deep in our culture and DNA. Here, the ability to 'tun yu han and make fashion' is held in high esteem and is second to none. 


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